Engagement rate by reach (ERR): most common These are the most common formulas you’ll need to calculate engagement rates on social media. Start free 30-day trial 6 engagement rate formulas Easily view industry benchmarks and see how you compare to competitors. Get personalized recommendations for your best times to post for each of your accounts.Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you. If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). YouTube: Likes, comments, shares, downloads, savesĪre you ready to calculate your engagement rate? Use the calculator below to find out your engagement rate by post.LinkedIn: Likes, comments, reposts, shares via private message, custom button clicks.Twitter: Retweets, mentions, comments, use of branded hashtags.Facebook: Reactions, clicks, comments, shares, private messages.Instagram: Likes, comments, shares, saves, DMs, profile visits, Story sticker taps, clicks on the “Get directions” button, use of branded hashtags.Common engagement rate metricsĭepending on the social channels you use, you may choose to include all or some of these metrics when calculating your social media engagement rate: Calculate it on a post-by-post basis or for an entire campaign - for any social network. Berkeley and received undergraduate education from the School of Economics at Peking University. Before joining HKU, he worked at the Hong Kong University of Science and Technology and Harvard University.Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. degree in Agricultural and Resource Economics from U.C. He was named a Young Scientist by the World Economic Forum. He has won multiple academic awards, including the Zhang Pei-Gang Award for Outstanding Achievement in Development Economics (the highest award in China for development economics research) and the Gregory Chow Best Pa per Award from the Chinese Economists Society. His work has been published in leading economics journals (like QJE, AER, AER: Insights, AEJ: Applied) and science journals (like PNAS, Nature: Sustainability, Nature Human Bahaviour, and The BMJ). The majority of his work focuses on understanding the benefits and costs of environmental policies, while he also has a broader research interest in development and governance issues. HE's research tries to address some of the most challenging problems faced by developing countries and seeks to produce empirically-grounded estimates for optimal policy design. He is a co-editor of Journal of Environmental Economics and Management and China Economic Review. He serves as the director of HKU's ESG Research Institute and the associate director of HKU's Institute of China Economy. He holds a concurrent appointment at the Energy Policy Institute of the University of Chicago (EPIC) and leads research activities of its China center (EPIC-China). Guojun HE is an economist working on environmental, development, and governance issues. Currently, he is an associate professor in Economics and Management & Strategy at the University of Hong Kong (HKU).
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